Alphabet Inc. And Samsung Discuss Promoting Google Products On Samsung Devices
Google will be able to strengthen control over the search engine on Samsung devices. Although the Android operating system is already the main one on the devices of the South Korean manufacturer, Samsung will promote the use of Google's digital assistant, as well as the Play Store app store.
For Samsung, this may mean reducing the integration of its own products, including the Bixby digital assistant. However, with demand for smartphones falling in the face of the pandemic, the company is looking for ways to increase revenue, and its negotiating position has weakened.
Details of the possible deal were not disclosed, but as Bloomberg notes, Google pays billions of dollars annually to have its default search engine used in the Safari browser on Apple devices.
Samsung is the world's largest smartphone manufacturer. The company's sales last year approached 300 million mobile devices. According to IDC, in the first quarter of this year, sales of Samsung smartphones fell by 18.7% in annual terms - to 58.4 million units.
"Samsung remains committed to its own ecosystem and services," a company representative said. "At the same time, Samsung is working closely with Google and other partners to offer a better experience to our users."
Google said that "like all Android device manufacturers, Samsung is free to create its own app store and digital assistant."
Samsung made attempts to develop its own services for smartphones, including the Bada OS operating system, which was later replaced by Tizen, which also did not gain popularity.