Sberbank Is Recognized As The Most Expensive Brand In Russia For The Fourth Year In A Row
Sberbank, for the fourth time, topped the list of the most expensive brands according to the rating Agency Brand Finance. It turns out that the cost of the company was estimated at 840.2 billion rubles. Gazprom, LUKOIL, Rosneft and Russian Railways are in the top five of the rating.
According to Brand Finance, the strategy of acquiring new businesses and expanding the digital ecosystem helps the company to remain a leader, which is very attractive to customers. This diversification helps to reduce the volatility of income, and integration of business processes allows you to reduce costs.
"The high valuation of our brand is the result of the work of the entire Sberbank team and as a result of the trust that our customers place in us. We are proud of this recognition, but we understand that we have no right to stop, that only constant progress will allow us to implement the most ambitious plans and the most fantastic projects to make our customers 'lives easier and more comfortable every day," said Herman Gref, Chairman of the Sberbank Management Board.
The Agency also noted that thanks to Sberbank's brand awareness, the integration of new services into product offerings were successful.