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Jaime Freedman is the first VP of Content (EXCLUSIVE) of NBCUniversal Exec. Jill Freedeman's first name is Jelle Freeman

Jaime Freedman is the first VP of Content (EXCLUSIVE) of NBCUniversal Exec. Jill Freedeman's first name is Jelle Freeman

The Ubiquitous dating app Tinder has hired its first content executive, Variety can report exclusively.

After getting a kick-starter with the successful Swipe Night interactive series, where users choose plot outcomes, Tinder has recruited Jaime Freedman to vice president of content.

Freedman will build a team that will feed the company's future shared experiences, leadership said on Tuesday. This type of programming lives in the Explore section of Tinder. Free-division will also build an experienced content-based team.

Gen Z is looking for new ways to experience the magic of human connection: ways that blur boundaries between online and offline, and that feel fun and spontaneous, said Nyborg in a statement. The early success of Explore and interactive content like Swipe Night proves that shared digital experiences can be able to transform tense conversations into meaningful conversations. We believe that content is based on the future of how new people meet and get to know each other, were very excited to have Jaime bring re-ent

She spent the past four years consulting for E! News. Prior to E., she spent a year in publishing at Travelzoo. She's he whose company is based in the world'' slums.