Disney Testing More Star Wars and Marvel Advertising Deals and offers more Star- Wars news and entertainment
Disney is testing several ways of transporting advertisers to a galaxy far, far away.
The Disney District, which is currently based in the Downtown Disney district, will run commercials across Disney-owned outlets, including ABC, ESPN, Hulu, Freeform, FX and NatGeo.
In an interview, Marco Forte, senior vice president of advertising for Disney, who oversees marketing relations with tech advertisers, said. We are considering opportunities where we can take clients technology and marry it with our intellectual property.
As TV's annual upfront sales season approaches, Disney increasingly interested in giving advertisers access to some of the more unique elements of its portfolio. The agreement ties an advertiser to Star Wars and its parks and the company in June allowed Hyundai to feature Marvel characters such as Loki, Scarlet Witch and Falcon in bespoke ads the first time that the firm has given advertisers the super-hero access in such fashion.
Several television networks hope Madison Avenue will be over the repercussion of the coronavirus pandemic and eager to spend, hopefully with a multitude of supply-chain issues that have affected the availability of new autos in the industrys rear-view mirror. Disney and niada have indicated they intend to hold physical upfront presentations in New York venues, with options for some advertising executives to stream the proceedings if they want.
The most recent market, held earlier this year, spotlights the new appeal of streaming video and how money once earmarked mostly for linear TV moves to new broadband venues such as Disney, Hulu, WarnerMedia, and Peacock, among others.
With the constant expansion of our intellectual property, and the addition of Marvel and Star Wars characters, we will want to win an edge over our competitors. Cause our artistic property continues to delight our fans, many clients will like to tap into that in unique ways, says Forte.