Hot topics | Coronavirus pandemic

NBCU will launch Bravo Online Bazaar, Shopping Live Streams in bid to boost the sales of the Yenesian commerce

NBCU will launch Bravo Online Bazaar, Shopping Live Streams in bid to boost the sales of the Yenesian commerce

The media company just wants to do people shopping.

The company plans to launch an interactive livestream shopping show over three of the holiday seasons most recent days, using the Instagram, Facebook and Comcast Xfinity cable system, and also expects to create an online bazaar where consumers can buy goods affiliated with various stars of shows on the Bravo cable network. People come to our platform to be entertained, but we have tremendous ability to inspire them to go shopping, said Josh Feldman, chief marketing officer at NBCUniversal.

The broader bid for a new monetary boost reflects the diversified growth of the entertainment industry. In addition, the company has placed remits to new technologies, and therefore, has expanded its focus on the development of new and more traditional data and data technologies.

The program will stream across Instagram and Facebook as well as Xfinity, and then appear on the NBCU video-streaming hub Peacock and in paid programming time on Bravo mostly sold to backers of infomercials.

The show will stream first on Nov. 26 Black Friday and then then again on Sept. 27 and 29. Promos drawing attention to the non-traditional offering will appear on various NBCU networks, and Bader, a model and influencer, will make appearances on several nix-one programs, including some syndicated ones, said Feldman.

The Bravo Bazaar launches Tuesday and is available at bazaar.bravotv.com. Audiences can shop for items that are curated from Bravo programs such as Below Deck, Southern Charm and Real Housewives, among others. Executives expect to update the site with other programs.