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Roku, Univision, A+E Networks, MNTN, ViacomCBS Execs Join Variety TV Advertising Panel

Roku, Univision, A+E Networks, MNTN, ViacomCBS Execs Join Variety TV Advertising Panel

The Variety Streaming Room is on Nov. 30.

What is the future of TV advertising? Panelists discuss the ways it brings to the industry new world of television advertising, and how it expands the scope of the new technological innovation.

The executives will weigh in on how a streaming-first world where viewers define their terms of time and where they watch will shape the future of television. With more content and choices than ever before, they will lay out the keys and tools that will allow them to harness their audience and drive advertising in this new world.

The emerging merchants and retailers use television for the first time, thanks to streaming TV advertisings measurement and targeting. They find out who they want to reach and use targeting data to deliver the results they desire.

Visit variety.com/ottfirstpanel for the free virtual event.