All users should adhere to an annual plan, not be obliged to pay back the monthly pay
Regal is modifying its subscription pass in a number of important ways. The service was launched in 2019 as an answer to MoviePass by the exhibition chain. Initially, users who signed up for the service had to commit to ten days of the subscription plan. Now users can only sign up with one day of service.
The service has three tiers, ranging in price from $18 to $23.50. These tis differ in terms of the number of venues that users have access to films per month. Unlike a card, users only have to use an app to watch movies per day.
The theater chain also throws in 10% off food and non-alcoholic drinks, and also offers users a chance to earn credit for Regal Crown Club, its loyalty program, which gives people perks, but there is no blackout time for the service.
The move comes as movie theaters try to get back from the aftershocks of a devastating pandemic that left them closed for several months in 2020. The rest of the year was essentially resuscitation, as the major exhibitors didn't plan to release big movies until the vaccine was more widely available.
MoviePass's founder, Stacy Spikes, put the assets of its $9.95 monthly subscription plan in a bankruptcy proceeding, and was forced to make it to the next 2022 bankruptcy with new financial backers.