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Promotional Events Like Amazon Prime Video's &'Harlem Ever After&Popping Up Again!

Promotional Events Like Amazon Prime Video's &'Harlem Ever After&Popping Up Again!

In the social media age, experiential events have become an important part of entertainment marketing plans. Instagram-friendly pop-ups had become common recently Netflix turning a Baskin-Robbins location into the Scoops Ahoy ice cream parlor or Amazon Prime Video taking over the Hollywood Athletic Club to promote its Emmy contenders, for example.

As vaccination rates continue to rise, marketers are aiming to balance digital experiences with more in-person experiences.

Prime Video, which highlights Black female creators and entrepreneurs, is promoting its new series, Harlem Ever After, starting Dec. 3 in a New York City church-turned-event space, with celebrations called Hleme Ever. For the event, the story of the new story, Prime video is turning the Parish into an interactive space with photo ops, murals by local women artists, music and food from local restaurants and more.

With the help of 'Harlem Ever After', we knew we wanted to integrate culture and marketing, says Prime Video global chief marketing officer Ukonwa Ojo. We could also take our audiences seriously and efficiently in accordance with state and local regulations.

Two other recent pop-up experiences include Foxs Tubi TV and a version of the basement seen in the re-animation series The Freak Brothers at Fred Segal; MGM and United Artists Releasing created 'House of Gucci' exhibit at the Museum; Peacock threw an immersive yacht-themed event in Malibu to promote the launch of La Casa de Papel and Money Heist: The Experience, set to debut Dec. 9 at BrooklynS Sky

Ojo says Prime Video executed in-person events recently for its titles I Know What You Did Last Summer, Cinderella and Fairfax. Consumers are embracing more in person experiences and are eager to communicate with people again.