In the July celebration of the GAC Family, Jen Lilley will host the Great American Christmas

In the July celebration of the GAC Family, Jen Lilley will host the Great American Christmas

This holiday season, GAC Family offers a sneak peek at the fresh Christmas in July programming.

The celebration of the Fourth of July holiday season begins on Saturday, July 2, with 24/7 holiday movies on Saturday, July 2. Movies include all 12 original Christmas movies created on GAC Family during the Great American Christmas 2021 event last year.

Lilleys, with Jennie Garth and Cameron Mathison, and Chad Michael Murray () and Jingle Bell Princess with Trevor Donovan () and Merritt Patterson () are also set to air during the Great American Christmas in July celebration.

If you are long-time fan of Christmas movies, then some of those names might appear familiar. Many of the GAC Family stars also appear in Hallmark Channel Christmas movies. Bill Abbott, a former CEO of Hallmark, has agreed to pursue a multi-picture relationship with several Hallmark stars, including Lilley, to exclusively appear in original films for his network.

GAC Family is now in search of a bigger serving of Christmas movie pie as it enters the Christmas season in July. New original holiday movies will be released each week throughout the holiday season.

Lilley is the co-founder of Christmas Is Not Cancelled (opens in a new tab) and a charity that uses the holiday spirit to provide supplies to foster children. The summer arm of the fundraiser, Camp Christmas in July, will provide supplies to foster children. Virtual programming includes summer camp-inspired activities to build friendship among fans and features guest appearances from GAC Family and Hallmark Channel stars.

There''s no doubt that Christmas movies are coming to market. Stalwart Hallmark Channel won fourth quarter primetime ratings in 2021, putting them in the last 10th place in overall views for the year, beating out networks like TBS and Bravo. It''s no wonder that more Christmas programming is being developed by networks and streaming services to lure viewers in search for holiday satisfaction.

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