Millions of Call of Duty fans have gone missing

Millions of Call of Duty fans have gone missing

According to Activision''s most recent user statistics, Call of Duty fans are switching off from the franchise.

Activision''s monthly active user statistics show that player numbers have dropped in the last 12 months, from 127 million in June 2021 to just 94 million this year.

Despite the recent and highly-profitable launch of Diablo Immortal, the details are part of a shaky round of financial results for Activision Blizzard this quarter.

Despite the growth from the Blizzard side of the business, total revenue for Activision Blizzard slowed by 28 percent year on year to $1.64 billion, and total monthly active users decreased by 12 percent.

Since reaching a high point of 150 million monthly active users in March 2021, player numbers are regressing in several quarters.

This period followed the arrival of Call of Duty: Black Ops Cold War, and was boosted by the ongoing success of Call of Duty Warzone.

Activision''s monthly active users have not dropped to a significant low - or below 100 million - since 2019, when Call of Duty Mobile arrived on the scene.

What''s to blame? Activision has acknowledged that last year''s Call of Duty: Vanguard was a misfire, while it seems likely interest in Warzone is also declining - especially as a replacement arrives later this year.

All eyes will be placed on the two Call of Duty: Modern Warfare 2 and Warzone 2 launches later this year, allowing Activision to change things.

Related Articles