Mark Millar, a superstar comic book publisher, intends to simplify the industry perception of charging more and more money for the same amount of comic book. He has announced today that he will sell the book for $1.99, which is more in line with the price of comic books he received for the last ten years. In an EX-X-XCLUSIVE CBR article, Millar said the reading was like a more polite version of what we''ve been saying about comic prices for years previously, first at
"Th''s biggest thing ah hear in comic shops is that comic books ur tae dear''n'' a'' body is absolutely richt," Millar says. "Ah mind thaim tae three dollars ''n'' then four dollars became th'''' norm ''n'''' noo a''m seeing five ''n'' six dollars fur a single issue whin ye generally read thaim in ten minutes."
Because, according to Millar, overhead and paying creators are responsible for increasing the cost of comics, but it''s difficult to make the assumption that comics are actually paid properly. In fact, most of the money that comes from comics goes directly to the profits of the big publishers'' corporate overlords, not the billions of dollars spent on adaptations and licensing. But, like we said, it''s a more polite version of all of the stuff we''ve all used over the years.
''Upping prices a''th'' time seemslik'' a ill shift, whin fowk ur tightening thair belts in th''s real world,'' Millar said. "This is therefore th'''' foremaist time in comics history someone haes gaen in th'''' opposite direction ''n'''' charging LESS dosh fur thair muckle freish book. It means that ah pure wantae get rid
Millar is known for may, possibly, sometimes employing a bit of hyperbole, and that''s true here as well. Millar isn''t the first person to sell a comic for less than the standard industry price, and whether or not it is the result of a change in trends will depend on how successful it is, and whether big publishers follow suit, given their track record. However, it''s a promising idea.
Since comics are not necessarily intended to be entertainment, they should be affordable to the masses. Assuming you can even get a comic in front of a potential new comic reader for something that almost has to be digitally, since the physical items are mostly sold in speciality stores, nobody is going to go to them for one fifth of a story for five bucks. It''s more than what most people would consider for an impulse purchase, since they would rather research them on. Of course, comics aren''t exactly the most
Previously, we talked about how comic prices have increased at a rate that far surpasses inflation, and how they have grown at times that are similar to those of other services they compete with, such as movie tickets and video games. Millar''s price drop would bring Night Club closer to what comics would cost if they were followed inflation. The ten cents Action Comics #1 sold for in 1938 would be about $2.10 in today''s investment (and that''s seen by a sharp rise in inflation over the previous
Mark Millar''s work is a success story, but it''s not a mistake to think about putting a property to work with for less money than other comics.
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