Every Developer Must Know About These 13 Mobile Game Metrics

Every Developer Must Know About These 13 Mobile Game Metrics

The rise in innovation and development has drastically altered the gaming industry. The present games are complex. Only a fraction of mobile games is financially successful. It is therefore critical to provide a thorough and accurate tracking of mobile gaming statistics. This is because the mobile gaming industry will grow by more than 11.35 million people by 2025. A good game testing platform allows one to get the chance to develop games with high performance.

Game Testing and the Need for Automation

Game testing is a software testing method used to ensure the quality of games. The primary purpose of a gaming test is to discover and discover flaws and flaws in a video game to improve its stability and performance.

In some games with high logic and interface, reason falls short; in such instances- automated game testing is required. While the software industry''s increasing popularity, several approaches on the market are affecting industries, making the SDLC process more robust, efficient, and impactful. However, when it comes to gaming app testing, one may face some difficulties. Developers should be aware of and respect.

13 Mobile Game Metrics You Should Keep an Eye on

These are the most popular mobile gaming metrics that every game creator should be aware of.

The mobile gaming industry is a big business. This means that the mobile game will only be a commercial success if one can increase the number of users.

The number of applications plays a significant mobile game indicator as it reflects the success or failure of your mobile game. No one can make significant advertising income or money from in-app sales or subscriptions until they have a large number of users. One can also use the number of installed in almost every calculation for secondary metrics such as retention and ARPU.

DAU, or daily active users, refers to the number of unique users who used the app in a single day (24-hour period).

Different user behaviors are observed, and some organizations compute DAU differently. This information reveals the game''s permanence.

The standard deviation for determining DAU is the following:

Number of users who have opened your app in a day=DAU

In 2020, the popular smartphone game Archero had between 500 and 1.25 million daily active users, indicating this multimillion-dollar income.

MAU, or monthly active users, are unique users who have used the app at least once in the previous month (30 days period).

A user only has to enter the field to qualify as an MAU; he does not need to interact with the product. A high MAU does not guarantee a high level of user engagement.

The number of users who have opened the app in a month is determined by the United Nations.

The connection between two interrelated measures, DAU and MAU, indicates how effective your game is to keep users.

Using a DAU, one may dangle the stickiness rate into one. When one divides their Power and Loyal users, you get this ratio, which is an excellent gauging technique - the stickiness rate.

Power users use the app ten or more times per month, whereas loyal users return to your app within three months after their first session.

Because it affects income, the retention rate is one of the most important considerations to keep an eye on in mobile games.

The process of retention is simple, and one may employ the following methods:

The retention rate provides information on game performance and overall user experience. It is monitored on mobile game statistics for day 1, day 7, and day 30 to see if the games can stay. However, one may also track retention on days 60 and 90 to gain even more insight into how many gamers remain.

Retention Day 1 First impressions are everything. One must ensure that users desire to return for more. It is important to become aware of the product and understand its value and benefits. It is also known as onboarding. If not done correctly, the chances of churning are increasing. A day-one retention rate of 30% or more is considered satisfactory.

If a games day one retention is low, it indicates that the game isn''t excellent enough. If so, it''s an indication to begin over. Some publishers even opt to abandon the game in favor of the next project.

Day 7 of Retention: This is a watershed moment for average users. It demonstrates how pleased consumers are with the game, its interface, and its overall experience. It reveals whether or not they will continue to play your game.

Day 30 user retention: When the client base decreases, and the surviving users are the ones who play it regularly or even daily, they anticipate that day 30 user retention will be significantly reduced than day one or day seven user retention. The loyal users are the players who remain for a month. They enjoy the game, therefore they prefer to make an in-app purchase or see advertisements to advance in the game.

The churn rate is simply the inverse of the retention rate. One can keep track of non-installed users (the ones who uninstalled your app). In other words, the churn rate is the percentage of users who discontinue playing the game during the game.

Rate of Retention=Churn Rate

When consumers buy them through various marketing channels, the ARPU differs by channel.

Keeping an eye on ARPU per channel/source will help determine which channels are profitable. ARPU is simple to identify. Divide income by the number of users in a certain period (e.g., day ARPDAU, week ARPWAU, month ARPMAU).

LTV, or Lifetime Value, is a financial mobile gaming tool that shows the total money produced (per user) from the beginning to the end of their stay with the game.

The product classification is based on the marketing strategy as well as the profit margins. How much might one avert for user acquisition (CPI)? It''s likely that they will earn less. This understanding is crucial when it comes to choosing commercial channels.

On a particular channel, one cant know what CPI to expect. Nevertheless, they may identify the target CPI, allowing them to measure their achievements against it.


ATV, which stands for the Average Transaction Value, is a measure that outlines the average value of an in-app purchase or transaction.

Developing higher-value purchases will increase demand for higher-value users while having a one-on-one connection.


Assume you have released the application, and consumers are starting to interact with it. The consumer might think -How long was it between the download and the initial purchase? What is the financial worth of the purchase?

The first step in converting your users into purchases is to identify your conversion objectives. This measure may help one improve ad placements and in-game offers. Most games may involve various stages, achievements, in-app purchases, or in-game activities.

CPI, or Cost Per Install, is related to campaigns that publishers operate using digital marketing to acquire downloads. Advertisers are paid if consumers install the app after clicking on the ad.

Calculating CPI is simple; divide the amount of advertising spent/number of installations.

Because it is a statistics that can assist one improve their audience, organize the advertising budget, and, most importantly, increase their income.

The average CPI is affected by:

  • The nation
  • The platform (Android vs. iOS)
  • Format of advertisement

The length of the session when a user plays a mobile game is evaluated. It begins when the app is launched and continues until the app has been terminated or the user becomes inactive.

Session Duration:: The Standard Form

Session Duration=(When the user became inactive When the application was launched)

This statistic is a good predictor of user experience and engagement. It is founded on the notion that the longer the session takes, the more happy the user is with the gameplay experience and performing the necessary in-app tasks.

According to GameAnalytics, session lengths vary significantly between game genres and should only be compared to related app types. Card and casino games, for example, are the genres that stand out, with average session lengths of up to 35 minutes.

Depending on the type of mobile gaming, the typical session takes 4-5 minutes.

The average number of sessions played per user in a given period is the number of users.

This measure, combined with session length, retention, churn rate, and others, is classified as an engagement metric. However, it is most often found in conjunction with session duration.

The following session count does not require a particular calculation, contrary to the other metrics on this list.

Each time a user opens and closes the game, a session is created. If people open and close the game ten times daily (for example), the session count will be 10 people.

The general rule is that the more you are likely to gain access to the desired session. Suppose people can expect to have a large set of sessions (long or short) that be beneficial to their game. If the game has a high session count, it suggests it is intriguing enough for players to return to it frequently. One measure stickiness is also affected.

The amount of sessions that are scheduled varies depending on the genre and the game.


If one follows these 13 mobile game steps, the success of the mobile game apps is guaranteed. Remember that acquiring valuable consumers adds the most value to the game application organization. According to statistics, 38% of gamers are aged 18 to 34 years (which is the majority) in 2021.

This statistic shows the distribution of gamers according to their age bracket.

These statistics make gaming app testing an essential step not to be forgotten. By now, it is clear that- the gaming test is not a game. It''s revolutionary as it saves the tester from the tedious task of repeating tasks.

HeadSpin, a game testing platform, assists one in developing the most efficient games possible. It tracks game developers all over the globe, and evaluates code-level performance. For a gaming test, it allows users to have access to existing tools and scripts, and then sends them to their devices remotely.

When one understands their behavior, he will be able to create an excellent business strategy.

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