EA officials argue that Call of Duty's exclusivity was a "significant opportunity" for Battlefield

EA officials argue that Call of Duty's exclusivity was a "significant opportunity" for Battlefield

Andrew Wilson, an EA boss, believes that the ongoing debate about Call of Duty is a "failmental opportunity" for his company''s iconic Battlefield franchise.

Wilson issued the comment at a financial event organised by Goldman Sachs (transcribed by Seeking Alpha) where he contrasted Call of Duty''s situation with Battlefield, the latter of which, according to he, was "platform agnostic."

"It''s a tremendous opportunity in a world in which there may be questions about Call of Duty''s future and what platforms that might be on or might not on," Wilson said.

Microsoft''s in-progress proposal to purchase Activision Blizzard for $70 billion is being reviewed by regulatory bodies such as the UK''s Competition and Markets Authority (CMA), with a special focus on how Xbox''s ownership of COD may affect PlayStation.

A sparked a tumultuous conflict between Microsoft and Sony, the first of which has attempted to assure everyone it will continue to release Call of Duty on PlayStation consoles in the near future.

Sony is still unfavorable about the idea. It leans on COD to sell consoles and has for years now wrapped the franchise in its own branding and marketing in exchange for exclusive items.

This is apparently the kind of thing Wilson suggests that Battlefield will gain an advantage by failing to participate in.

Besides, Wilson admits that Battlefield is dealing with a lot of difficulties, going so far as to claim that the series'' last two entries (V and 2042) have been dreadful.

"I don''t think we delivered in the last two iterations of that in the way that we should have," Wilson said. "There''s a lot of work that we''ve got to do there at its very core, this extraordinary IP." And what we''ve seen in the world of entertainment is excellent IP.

Aspecting EA''s previous close relationship with Disney and the Star Wars brand, Wilson compared his recent games Battlefield to some of Disney''s most recent Star Wars stinkers (looking at you, Rise of Skywalker).

"We''ve seen movies not exceed expectations of franchises. Star Wars may be one such franchise," Wilson said. "And then you can see what happens when you get the right creative team involved, how they can completely reinvent and expand a franchise. I think there is an extraordinary talent in Battlefield, who has incredible ambitions to own the first places and shoot space, particularly as it relates to creation."

Last week, both Xbox and Sony discussed COD''s exclusivity. PlayStation claimed that "giving Microsoft control of Call of Duty" would have "major negative implications" in response, Microsoft said that it would make "zero business logic" to pull COD from PlayStation.

Related Articles