From October, Apple increased Apple's App Store prices in several countries

From October, Apple increased Apple's App Store prices in several countries

Apple has announced that it will increase its App Store prices in various territories, including every country that uses the euro, but also the United Kingdom at present, starting on October 5th.

Apple said, as per an update shared with developers, that the rise would have a bearing on all of its App Store pricing charts in the following areas: Chile, Egypt, Japan, Malaysia, Pakistan, Poland, South Korea, Sweden, Vietnam, and all territories that use the euro currency.

When pricing changes come into effect on 5th October, App Store items previously priced at 0.99 will, for example, increase to 1.19, while apps previously priced at 9.99 will increase to 11.99. However, app developers who offer subscriptions will have the option to keep prices unchanged.

Following today''s news, vocal App Store critic and Epic Games CEO Tim Sweeney condemned the move on Twitter, stating, "This highlights Apple''s monopoly pricing power and their rarely-discussed practice of fixing app prices across regions: developers choose the US price, then Apple unilaterally sets the price in all other territories."

"Compare to Steam and Epic Games Store," Sweeney said, "where developers choose their own regional pricing strategies as a result of local competition and differing market conditions across different kinds of games and applications."

Epic, of course, remains in a legal battle with Apple over its App Store distribution restrictions, despite Epic''s deliberately circumvented contractually mandated payment mechanisms within its Fortnite iOS app. An antitrust lawsuit was filed against Apple, but it failed to prove the latter held a monopoly as defined by antitrust laws. Appeals are expected to be heard next month.

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