Bose joins Gen.G's latest collab as its audio lifestyle partner

Bose joins Gen.G's latest collab as its audio lifestyle partner

Bose has announced this morning that it has started working with Gen.G as its audio lifestyle partner. Unlike many esports partnerships of this type, the company will distribute products to the gaming industry and visitors, as long as it displays its brand whenever possible. The company is launching several initiatives to demonstrate the company''s products in real time, including a Twitch show featuring a "Guess that Song" game, a new content series called "Musicians that Game," which explores the connection between gaming

Livestreams: A series of eight promotional livestreams will feature VALORANT voice actress and game streamer Shannon Williams, a gaming and music host, and former League of Legends player, Nemesis. Fans will be rewarded with engaging content and promotional giveaways. These streams will serve as the continuing authentic connection between music and the games enthusiasts.

Bose and Gen.G will create a content series that will focus on four musicians who love esports and gaming, whether casual or an enthusiast. The series will feature stories from Dreamville recording artist Bas,Big Cheese,Four Color Zack, andShannon Williams, as well as their connections to gaming. The fans will be able to check out the series on Gen.G''s IGTV and Twitter to see their favorite artist and how gaming has influence on them and even their music.

The Gen.G Tigers/NBA 2K League: Bose will have sideline boards, Jumbo Tron, and LED boards around the stadium, and branding on the home court throughout the season. The tournament''s semifinals and finals will be streamed on Gen.G and/or Bose Twitch channel.

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