Nvidia claims that declining GPU prices are a form of "the past."

Nvidia claims that declining GPU prices are a form of "the past."

Nvidia has announced its next set of GeForce RTX cards earlier this week, and raised concerns about the cost of some of them.

The RTX 4090 will cost an eye-watering $1599 at the top end. The RTX 4080 16GB will cost $1199, while the RTX 4080 12GB will cost $899.

Many had planned lower prices, but, according to Nvidia CEO Jensen Huang, these costs reflect a world where Moore''s law, where performance is doubled for half the price every two years, is now "dead."

According to Digital Trends, "Moore''s Law is dead." "A 12-inch wafer is quite expensive today. The view that the chip will dwindle in terms of price is a story from the past."

Nvidia has had plenty to boast about the 40-Series range. The 4090 and 4080 are the first GPUs from the company''s ''Ada Lovelace'' series, which should be up to twice as fast as their last-gen counterparts in rasterised games, and up to four times as fast in ray-traced games.

The RTX 3080, which is owned by the company, is still available.

"The RTX 4080 16GB is 3x the performance of the RTX 3080 Ti on next gen content like Cyberpunk with RT Overdrive mode or Racer RTX, for the same price," an Nvidia spokesperson told Eurogamer today. "And the RTX 4080 12GB is 3x the performance of the RTX 3080 12GB for $100 less.

"They are a fantastic price relative to the similarly priced RTX 3080 GPUs. However, we know that the RTX 3080 10GB is an incredible price, and we''ll continue to offer it."

Digital Foundry is already hands-on with Nvidia''s new cards for RTX 4090.

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