Sega has a new animated logo for Sonic Team. According to the Creative Director, Kazuyuki Hoshino, this is due to Project Sonic 22. Other than Sonic Frontiers and Sonic Origins, there will be more of Sonic on merchandise and social media, as well as collaborations with artists and influencers. He says that when they see this logo, they are guaranteed to get a good game from the Sonic Team.
The new logo features speed, however, Yota Suzuki and Taiyo Yamamoto of flapper3 Inc. have noted that the design was inspired from the abstract image of Green Hill Zone. This is one of the most famous and iconic Zones in the Sonic franchise. Sega provided the assets for the rings in the logo.
Here is the copyright, as well as the production process version.
The camera work permits the viewer to experience a sense of ease. Akira Ito of Marza Animation Planet Inc. says that speed is a key component in the logo and the Sonic franchise. So this logo animation combines speed with blue to create a one that is very evident Sonic. The designers hope that the logo will inspire a sense of self-driving in an exciting adventure.
Sonic Origins will be readily available on the PS4, PS4, Xbox One, Xbox Series X, and Windows PC in Winter 2022. Finally, Sonic Frontiers will debut on the PS4, PS5, Xbox One, Xbox Series X, Nintendo Switch, and Windows PC on November 8, 2022.