Everette Taylor, a crowdfunding giant, has been appointed as its new CEO, resuming Aziz Hasan after the cofounder resigned in March this year.
In an article posted on its official blog on September 28th, the company announced the hire. Interim CEO Sean Leow will step down and resume his regular role as chief operating officer.
Taylor previously served as the chief marketing officer for Artsy, an online art business located in New York, before he resumed a variety of entrepreneurial ventures, from media companies such as BESE to licensed software services and social media software.
In the midst of the COVID-19 epidemic in 2022, the 33-year-old businessman takes the lead on Kickstarter. Several record-breaking campaigns include the Avatar Legends tabletop RPG and fantasy author Brandon Sanderson''s astounding $41.7 million project.
Following the launch of a blockchain research initiative in December 2021, many individuals chose Kickstarter because to a lack of communication and long periods of silence. Many left the platform for competitors, such as Gamefound, Indiegogo, and Backerkits, who have started a new crowdfunding site.
Taylor''s fit in those plans, which the company has claimed are still underway but will not arrive anytime soon, remains an open question. Arty still sells NFTs on its website, and Hayver''s now seemingly defunct addiction recovery app (the Duitcoin) that was awarded to users as a psychological incentive, according to Dr. John M. Copenhaver.
Taylors employment announcement on Instagram expresses no criticism of Kickstarter plans, nor Taylors'' history with supporting Web3 technology. In an interview with Dicebreaker, Taylor claims his focus is the key business, and that any blockchain research will be a very limited part of what we do here.
A board of directors who was founded earlier this year, a group of artists and supporters across various Kickstarter-specific projects, will ostensibly check any of the firms'' rash decisions when it comes to adopting shiny, new technologies. Taylor said he is pleased to work with the council and reached out to them on his second day as CEO.
Taylor has freely admitted to Dicebreaker that Kickstarter has something to improve upon, with communication being key among them. He claims it is too early in his tenure to talk of concrete plans, but that his heart is with indie creators struggling to find purchase in an ecosystem often choked with FOMO tactics, immediacy, and unfettered reward structures.